In today’s NYT:
I confess, I watch politics from afar, but here’s what I’ve been feeling for a while: Whoever slipped that Valium into Barack Obama’s coffee needs to be found and arrested by the Democrats because Obama has gone from cool to cold.
Somebody needs to tell Obama that if he wants the chance to calmly answer the phone at 3 a.m. in the White House, he is going to need to start slamming down some phones at 3 p.m. along the campaign trail. I like much of what he has to say, especially about energy, but I don’t think people are feeling it in their guts, and I am a big believer that voters don’t listen through their ears. They listen through their stomachs.
If you as a politician connect with voters on a gut level, they will follow you anywhere and not fret about the details. If you don’t connect with them on a gut level, you can’t show them enough details. Obama early on, and particularly with young people, connected on a gut level like no other politician since Ronald Reagan.
[...] Friedman’s assertion that voters listen with their guts rather than their ears is the play this team is counting on [...]